Alicia Biggs arrived at Morgan State University with a passion for television and an internship already under her belt, having worked with Howard County Government Television in Columbia, Md. while in high school. She chose to major in communications with a concentration in television production at Morgan State, and continued to intern throughout her college career (Maryland Public Television and TLC), including an internship through the T. Howard Foundation.
Alicia she learned about T. Howard through her professors and postings on campus. She believed that it was an opportunity to take seriously because it was a paid internship and the application required a written statement, as well as recommendations. The diligence in which she prepared her application paid off and she was awarded an internship with the Independent Film Channel (IFC) for the summer of 2003.
In New York, Alicia gained experience throughout various departments at IFC. “I spent two weeks in each department, including affiliate marketing, public relations, finance and development,” recalls Alicia. The rotating schedule exposed her to the various functions within the company and allowed her to become immersed in different areas. Her range of responsilibilties were varied from “monitoring budgets for finance to writing press releases for PR, to screening pitch videos in development and putting together PowerPoint presentations for affiliate marketing.”
After the T. Howard/IFC internship, Alicia returned to Morgan State to complete her senior year and secured another internship on her own with FitTV, a Discovery Communications channel. The internship turned into a full time job, as Alicia was hired as a Production Assistant with the channel after college graduation in 2004.
Since securing her first full-time position in the media industry, Alicia’s career has continually progressed. “I worked at FitTV for a year, and then I moved on to TV One and spent three years there, was promoted to Associate Producer and from there I jumped over to the National Geographic Channel as a Writer/Producer and spent four and half years there, was promoted, and then moved to Discovery again as a Senior Producer/Senior Writer.”
Alicia’s second stint at Discovery ended when she was hired as a Senior Producer at Wee Beastie, a New York creative agency, in January of this year. In this role she writes, shoots video and produces branded entertainment for television networks. One of the agency’s clients is her former employer, National Geographic, and Alicia’s work has garnered multiple Telly and Promax Awards. Last month, she received the 2014 Promax Award for the Discovery Channel/Miller 64 “Shark Week” integration. The Promax is the most coveted award for promo producers.
Of her THF experience and its impact, Alicia says, “The T. Howard experience had a huge impact on my career. The Foundation really gave me a unique experience of working in four different departments in our industry; not a lot of people have the opportunity to get a bird’s eye view into these different departments. From that experience, I learned that I actually really loved public relations and development, which surprised me.” She points out that it is important for students to learn about the range of opportunities in order to gain a better understanding of the media industry, and of which aspect they want to pursue for a career.
Alicia maintains ties with the Foundation by having served as an internship orientation panelist several times and mentoring THF interns over the years. She is also personally committed to the Foundation’s mission of increasing diversity within the media industry. “Having worked in this industry for 10 years, there are actually a lot of women in marketing, but there are very few people of color who are at the executive levels. I feel passionate about getting as many people of color and as many women into this industry as possible. Therefore, I am a huge supporter of the T. Howard Foundation.”