Alumni Spotlight: Edgar Corona, Marketing Coordinator, National Football League

Edgar_CoronaTwo key elements for Edgar Corona launching a successful career in the media industry are networking and mentorship. Growing up in Los Angeles, Edgar moved to the East Coast to attend Georgetown University in Washington. DC. At Georgetown, Edgar majored in marketing and international business. In his marketing classes and during an internship experience after his freshman year of college, Edgar says that the roles media promotions and advertising play in marketing grabbed his attention, “I was working with a political marketing team and was able to really see the face-to-face marketing and distribution. That is where my interest in media really began.”

At that time, Edgar shared his interest in media with one of his mentors and she suggested that he pursue an internship with the T. Howard Foundation (THF). Edgar, ever persistent, researched the Foundation and requested an informational interview with Sharise Kent, Senior Project Manager. His meeting with Sharise increased his interest and he applied for the summer internship program during his junior year. After being selected for THF’s Final Talent Pool for summer 2011 opportunities, Edgar then landed an internship with ESPN, in the sports network’s sales and marketing division, located in New York City. During the Foundation’s 2011 Summer Internship Orientation, Edgar continued to network and cultivate mentors. “It was fascinating for me to see and learn how individuals really communicated and contributed to different parts of the media sector.”

The T. Howard Foundation pairs all its interns with a mentor. Bryce Adams, an active THF alumnus who now works for the New York Yankees, was assigned to mentor Edgar. He often turned to his mentor for guidance. “Bryce was experienced in the field, and I was able to talk to him about the experiences I had in my role and how a project would develop, and he gave me pointers and advice on how best to handle a situation.”

After Edgar concluded his internship with ESPN, he returned to Georgetown for his senior year and maintained the relationships he established during the summer and also spread the word about the T. Howard Foundation Internship Program at campus events.

EdgarCorona_at_NFL_draft

Edgar Corona at the NFL Draft

After graduation, Edgar secured a position in the NFL’s highly competitive Junior Rotational Program. In July 2012 he began an assignment as a Marketing Coordinator in the NFL’s sponsorship department focusing on entertainment marketing.

“One of the reasons I really like this industry is because it is always changing and it is constantly evolving where you always have the opportunity to learn,” Edgar stated last week. “I have been working with partners, players and agents to understand how players and teams cooperate in promoting the teams.”

Edgar credits the T. Howard Foundation with providing him with the resources and access to individuals that have allowed him to begin his career path. In fact, THF chose Edgar to represent all Internship Program alumni by inviting him to speak at last year’s Diversity Awards Dinner, held annually in New York, and attended by multimedia industry executives.

At the beginning of 2014, he transitioned out of the NFL’s Junior Rotational Program and was promoted to a full-time Marketing Coordinator in the League’s entertainment and promotions department. Edgar encourages students to “take advantage of the opportunities they encounter, whether they are big or small there is always an opportunity to learn; there is always an opportunity to meet new individuals and grow as individuals and professionals. The resources provided by this program (T. Howard Foundation) really make it helpful for individuals and puts you in a position to succeed.”

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2 thoughts on “Alumni Spotlight: Edgar Corona, Marketing Coordinator, National Football League

  1. Congratulations on the promotion, Edgar. As a current THF fellow and former ESPN intern, I hope to follow in your footsteps!

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